OurBrix is an innovative platform that enables micro-investment in real estate. Not everyone can afford to write a check for the full value of an investment property. Many people can’t even afford to cover a down payment. And even more can’t qualify for a real estate loan. The idea of OuBrix, was to let investors purchase a fraction of a property at an affordable price and enjoy all the financial benefits of property ownership.

As the lead designer for a fintech startup, I was responsible for crafting the entire visual and brand identity, aligning it with the company's mission to empower user-driven investment. This involved creating a cohesive branding system that would resonate with a modern, tech-savvy audience while instilling trust and credibility.

I needed to translate complex financial processes into intuitive user experiences. The primary challenge was to simplify multi-layered functionalities such as portfolio management, real-time performance tracking, offer negotiation between investors, and transaction history.

The first phase of the project centered on research and brand discovery, forming the foundation for future design decisions. Since creating a modern, engaging brand identity was a core goal, this stage required depth and precision. I started with user surveys to uncover behavioral trends, visual preferences, and emotional associations with investment platforms, followed by targeted interviews for deeper insights into user expectations, motivations, and pain points.

I conducted a competitive analysis of fintech and adjacent tech brands to identify visual and functional benchmarks, as well as gaps in user experience and branding. These insights shaped a mood board that captured the brand’s emotional and aesthetic direction—clean, modern, credible, and empowering. It served as a key visual alignment tool for the design team and stakeholders before moving into design.

The insights from user and market research were distilled into a series of brand positioning principles and design hypotheses. These guided every creative decision moving forward and ensured the brand identity would not only look compelling but also connect meaningfully with its target audience.